But that’s just the problem. By avoiding the real issues, suffering people are prevented from finding an eternal cure. Why are people drawn to psycholabels? Herbert Fingarette of the University of California, a critic of the concept of alcoholism as a disease, says, “Life is so puzzling and mystifying and obscure that giving something a name seems to give it clarity and power.”1 As Fingarette and others observe, however, psycholabels communicate two extremely serious and mistaken concepts: 1) the